Beginning of Forever

An industry leader in jewelry technology and manufacturing, Riddle’s not only sells a wide array of rings, necklaces, earrings, and other jewelry, they also manufacture their own line of jewelry, including their exclusive Noventa® Diamonds (cut with 90 facets for incredible eye-catching sparkle) and expansive line of Black Hills Gold.

Anything you see on these pages, or advertised elsewhere, can be purchased at any of their locations. Or, they can help you design a custom piece of jewelry, whether you are looking for something timeless and classic or want something up-to-date with the latest trends. “We are dedicated to providing fine quality diamonds and an expansive selection of jewelry with a discerning eye on design and workmanship, all at an exceptional value,” says Bismarck store Manager, Ryan Faul. “At Riddle’s, we know we are selling more than just jewelry. We are helping you celebrate life’s important relationships and events.” 

Even the most nervous future grooms can relax when shopping at Riddle’s Jewelry. The staff knows that each person who walks in has a different level of experience with jewelry, so the process of buying an engagement ring at Riddle’s is all about each individual customer. “Sometimes they don’t have any idea, and we take them step by step through all the options, from golds for the setting to diamond cuts and color,” describes Ryan. “Most of the time, though, they have a pretty good idea of what they’re looking for. From start to finish, we listen, help them feel comfortable, and really build that trust. We put our best foot forward and because of that we’re confident that couples will return after she says yes and for years to come after that.” 

Riddle’s is also proud to be a part of their local communities, providing world-class service with the attention and care of a small business. “We are happy to be part of each of our local communities, and unlike large corporations, we pride ourselves in being able to cater to the individual customer’s unique needs and sense of style,” says Ryan. Most locations do repairs on a daily basis and have a goldsmith on staff. Riddle’s has locations in: Grand Forks, Fargo, Jamestown, Minot, Bismarck, Dickinson, and Williston, North Dakota; Aberdeen, Watertown, Brookings, Sioux Falls, Mitchell, Pierre, and Rapid City, South Dakota; and Billings, Butte, Bozeman, Great Falls, Kalispell, and Missoula, Montana.

For more information, please visit www.riddlesjewelry.com.